Exact Synergy is the CRM component of Exact Globe (Exact's broader ERP solution), focusing on enhancing customer relationship management for small and medium-sized enterprises.  Key features include contact management, sales tracking, opportunity management, and customer support. It aims to streamline communication, improve sales efficiency, and provide insights through data analytics.

Exact started as an accounting software company. Over the years, it has expanded its product offerings to include ERP, HRM, and CRM solutions. Exact CRM, specifically, was developed as part of this expansion to offer a comprehensive suite that addresses the diverse needs of businesses beyond accounting. The CRM solution was designed to integrate with Exact's existing products, ensuring that users could manage their entire business process within a single ecosystem. This integrated approach has been central to Exact's strategy, allowing businesses to have a cohesive and efficient system for managing their operations.