<div>Efficy je eur&oacute;psky &scaron;pecialista na CRM, ktor&yacute; bol zalo&#382;en&yacute; v roku 2005 v Belgicku. Cie&#318;om spolo&#269;nosti Efficy bolo od za&#269;iatku vytvori&#357; vysoko prisp&ocirc;sobite&#318;n&yacute; syst&eacute;m CRM, ktor&yacute; by bol flexibiln&yacute; a vyv&iacute;jal by sa s dobou, &#269;&iacute;m by rie&scaron;il probl&eacute;my so starn&uacute;cimi syst&eacute;mami v tom obdob&iacute;. Zakladatelia si v&scaron;imli, &#382;e na trhu existuje medzera pre eur&oacute;pskeho &scaron;ampi&oacute;na v oblasti CRM, a to napriek pr&iacute;tomnosti mnoh&yacute;ch medzin&aacute;rodn&yacute;ch hr&aacute;&#269;ov. </div><p>Snaha spolo&#269;nosti Efficy o pou&#382;&iacute;vate&#318;sky pr&iacute;vetiv&yacute; dizajn zabezpe&#269;uje, &#382;e jej komplexn&yacute; bal&iacute;k n&aacute;strojov je pr&iacute;stupn&yacute; v&scaron;etk&yacute;m pou&#382;&iacute;vate&#318;om bez oh&#318;adu na ich technick&eacute; znalosti. T&aacute;to v&iacute;zia bola hnac&iacute;m motorom po&#269;iato&#269;n&eacute;ho v&yacute;voja Efficy, ktor&yacute; sa zameral na inov&aacute;cie a personaliz&aacute;ciu s cie&#318;om odl&iacute;&scaron;i&#357; sa od konkurencie a integrova&#357; funkcie, ako je spr&aacute;va dokumentov a strat&eacute;gie gamifik&aacute;cie. </p><p>Strat&eacute;gia rastu spolo&#269;nosti Efficy zah&#341;&#328;ala expanziu po celej Eur&oacute;pe prostredn&iacute;ctvom akviz&iacute;ci&iacute;, &#269;o jej umo&#382;nilo sta&#357; sa referenciou na eur&oacute;pskom trhu CRM.<br> </p>