Glue Up is a cloud-based software platform designed to streamline operations for event organizers, associations, chambers of commerce, and other membership-driven organizations. It offers an all-in-one solution that includes features like event management, membership management, CRM, email marketing, and online payment processing.

Originally founded under the name EventBank, the platform was initially focused on event management. Its goal was to simplify event organization and foster better engagement with attendees. Over time, the company expanded its offerings to cater to the broader needs of associations and organizations that required more than just event management tools.

In 2020, the company rebranded to "Glue Up" to reflect its broader mission of providing tools that connect and engage people in a variety of ways, not limited to events. The rebranding was also meant to highlight the platform's role as a "glue" that holds various elements of organizational management together, such as events, members, and communication channels.

Glue Up has since expanded its operations globally, serving a wide range of industries including non-profits, associations, educational institutions, and chambers of commerce. The platform aims to simplify workflows, enhance engagement, and offer seamless integration across different management needs, helping organizations build and maintain stronger relationships with their communities.