Capsule is a cloud-based platform originating from the United Kingdom, designed to help businesses organize, track, and manage their relationships and interactions with clients and customers efficiently. Since its launch in 2009, Capsule has aimed to provide a straightforward and user-friendly solution that enables small to medium-sized enterprises (SMEs) to keep track of the people and companies they do business with, manage leads and sales pipelines, and execute marketing campaigns.

What sets Capsule apart in the competitive market is its emphasis on simplicity and usability, combined with powerful customization options. It allows for easy customization of fields and categories to suit various business models and industries, making it a versatile tool for businesses looking to streamline their operations without the complexity often associated with similar platforms.

Capsule also integrates seamlessly with a wide array of other tools and services, including email platforms, accounting software, and social media, enhancing its utility as a central hub for managing business operations. Its approachable design, combined with robust functionality and flexible integration capabilities, positions Capsule as an attractive option for businesses seeking to improve their organizational efficiency and customer relations without the need for extensive technical knowledge or resources.