CallAction is a marketing automation platform that helps real estate agents, mortgage brokers, and other sales professionals capture, engage, and convert leads across various channels, including calls, texts, and emails. The platform automates lead responses, follow-ups, and drip campaigns, ensuring consistent communication with prospects to increase engagement and conversion rates. CallAction also includes features for tracking and managing customer interactions, providing insights into lead performance and response effectiveness.

Founded in 2015, CallAction was created to help sales professionals manage high lead volumes and automate follow-up tasks. It has since gained traction as a valuable tool for real estate and other relationship-driven sales industries.