Fluent CRM is a self-hosted email marketing automation plugin for WordPress. It's designed to help businesses manage their leads, customers, and campaigns directly from within their WordPress dashboard. Fluent CRM provides tools to organize customer details, segment contacts, and automate email sequences, facilitating personalized communication and engagement.

Key features include the ability to create and manage email campaigns, track customer interactions, and analyze campaign effectiveness through detailed reports. Fluent CRM integrates seamlessly with other WordPress plugins and tools, supporting a variety of workflows and business models. It also offers automated email funnels, allowing businesses to set up triggers based on user actions that personalize the customer journey.

Moreover, Fluent CRM aims to enhance customer relationship management without the need for external SaaS subscriptions, keeping data private and secure on the user's own server. This makes it a particularly attractive option for businesses mindful of data security and those wanting to reduce recurring software costs. Overall, Fluent CRM provides a robust framework for managing customer relationships and automating marketing tasks, making it a valuable tool for small to medium-sized businesses operating on WordPress.