Follow Up Boss provides CRM software designed for real estate professionals, offering tools to manage leads, automate follow-ups, and track client communications. The platform integrates with various lead sources and communication channels, streamlining workflows to enhance lead conversion rates. Follow Up Boss focuses on improving productivity and efficiency for real estate agents and teams by helping them stay organised and responsive. Over the years, it has gained popularity for its user-friendly interface and robust features tailored to the specific needs of the real estate industry, making it a trusted tool for real estate professionals.