ACT!, now known as Act! CRM, was one of the pioneering companies in the customer relationship management (CRM) software market. Founded in 1987 by Pat Sullivan and Mike Muhney, the software was originally called "Activity Control Technology" and later renamed "Automated Contact Tracking" (ACT!). It was designed to help sales professionals manage customer contacts and interactions efficiently. The software gained popularity for its user-friendly interface and practical features. Over the years, ACT! evolved with technological advancements and underwent several ownership changes. Today, as Act! CRM, it continues to serve small to medium-sized businesses, helping them manage customer relationships and automate sales processes.